Welcome to HSMAI North Carolina - Advancing Hospitality Through Community, Strategy & Leadership

HSMAI North Carolina is where hospitality’s commercial leaders connect, learn, collaborate, and grow.

We are a dynamic community of sales, marketing, revenue optimization, event, and hospitality professionals committed to shaping the future of our industry across North Carolina and beyond. Through education, strategic conversations, industry partnerships, and meaningful networking, we create opportunities that move both people and business forward.

Our chapter exists to elevate hospitality through:

• Commercial strategy and revenue-driven thinking
• Leadership development and career growth
• Community engagement and industry collaboration
• Collegiate mentorship and emerging talent incubation
• Innovation across sales, marketing, revenue, and AI
• Connections that create lasting professional impact

Over the past several years, HSMAI North Carolina has evolved into more than an industry association. We are a hub for forward-thinking hospitality professionals who believe learning never stops; relationships matter, and the future of hospitality belongs to those willing to innovate, collaborate, and lead boldly.

From executive roundtables and commercial strategy discussions to mentorship opportunities, certifications, scholarships, and collegiate engagement initiatives, our focus is building a stronger hospitality ecosystem for today and for the next generation of leaders.

Whether you are a hotel professional, industry partner, student, educator, or emerging leader, there is a place for you here.

Because hospitality moves faster when we move together.